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News Releases 
Select Comfort and The Children's Theatre Company Partner for Pay What You Can Program 
For Immediate Release: September 3, 2004
Minneapolis, MN – The Children's Theatre Company (CTC) and Select Comfort Corporation announced today their collaboration in support of CTC's Pay What You Can program during the 2004-2005 season.
"We are so proud to be collaborating with Select Comfort in support of PAY WHAT YOU CAN. By removing the economic barriers associated with purchasing tickets, Select Comfort will help introduce thousands of young people and their families to new worlds and avenues of self-discovery," said Peter C. Brosius, CTC's artistic director.
Now in its eighth year, the program – which was the first of its kind in the Twin Cities – makes theater available to families for whom ticket prices are a barrier. One additional performance night has been scheduled for each of CTC's six main stage productions. On those nights, customers may elect to pay what they can for tickets, with a suggested $1 minimum.
"By partnering with The Children's Theatre Company, Select Comfort hopes to keep the arts accessible to everyone in the Twin Cities, especially children," said Noel Schenker, senior vice president of marketing and new business development at Select Comfort. "Our goal is to make dreams come true both day and night."
Reservations are accepted beginning at 10:00 a.m. one week before each Pay What You Can performance date on a first-come, first-served basis, with a minimum of six tickets per order. Pay What You Can tickets can be reserved by phone at 612-874-0400 or in person at The Children's Theatre Company Ticket Office. Tickets typically sell out within hours of going on sale.
The new Select Comfort/CTC collaboration will extend to The Ronald McDonald House of the Twin Cities, enhancing Select Comfort's long-term relationship with them. Benefits to Ronald MacDonald House guests include complimentary tickets to CTC productions, performances at Ronald McDonald House by The Children's Theatre Company Story Telling group, and a field trip this fall for a backstage tour of CTC prior to attending a show. As the "Official Bed Provider" for Ronald McDonald House Charities®, Select Comfort has donated more than 130 SLEEP NUMBER® beds to the local charity.
About The Children's Theatre Company
The Children's Theatre Company is nationally and internationally acclaimed as America's flagship theater for young people and families. In 2004, CTC was awarded the National Governors Association Award for Distinguished Service to State Government in the field of Arts Production. In 2003, CTC was the first theater for young people to receive the Regional Theatre Tony® Award for Outstanding Theatre. Each year, CTC's public performances, school matinees, regional tour performances, and Theatre Arts Training programs serve over 350,000 people.
About Select Comfort
Founded in 1987, Select Comfort Corporation is the nation's leading bed retailer(1), holding 26 U.S. issued or pending patents for its personalized sleep products. The company designs, manufactures and markets a line of adjustable-firmness mattresses featuring air-chamber technology, branded the Sleep NumberÒ bed, as well as foundations and sleep accessories. Select Comfort products are sold through its 361 retail stores located nationwide, including 13 leased departments in Bed Bath & Beyond stores; through selected bedding retailers; through its national direct marketing operations; and on the Internet at www.selectcomfort.com.
(1) Top 25 Bedding Retailers, Furniture Today, May 24, 2004
Pay What You Can - 2004-2005 Performance Schedule
Go, Dog. Go!
Wednesday, September 8, 2004 @ 7:00 PM
Tickets on-sale: Wednesday, September 1
Hansel & Gretel
Wednesday, September 15, 2004 @ 7:00 PM
Tickets on-sale: Wednesday, September 8
A Year with Frog and Toad
Wednesday, November 24, 2004 @ 7:00 PM
Tickets on-sale: Wednesday, November 17
Brooklyn Bridge
Wednesday, January 26, 2005 @ 7:00 PM
Tickets on-sale: Wednesday, January 19
The Monkey King
Wednesday, March 9, 2005 - 7:00 PM
Tickets on-sale: Wednesday, March 2
The Hobbit
Wednesday, May 4, 2005 @ 7:00 PM
Tickets on-sale: Wednesday, April 27
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